var newsgothic = {
      src: '/wp-content/themes/fertileminds/sifr/flash/newsgothic.swf'
};

sIFR.activate(newsgothic);

sIFR.replace(newsgothic, {
   selector: 'h2.entry-title',
   css: [
   '.sIFR-root { font-size: 25px; font-weight: normal; color: #78a22f; letter-spacing: -1; }',
   ],
   wmode: 'transparent'
});