1. Obsess over customers: when given the choice between obsessing over competitors or customers, always obsess over customers. Start with customers and work backward.
2. Invent: you can invent your way out of any box if you believe you can. Invent on behalf of your customers -it’s not a customer’s job to invent on to themselves. Listen to customers but know they can’t tell you everything.
3. Think long term: any company that wants to focus on customers has to be willing to think long term. Many initiatives may take 5-7 years to pan out for a company. Thinking long term allows you to be misunderstood. Most inventions take a while to be appreciated.
Senegal Fast Food, from Amadou & Miriam’s incredible Manu Chao produced album Dimanche à Bamako. Their story is incredible, and from the first single, so is their new album.
Logo cleanup and type refinement. Part of a campaign to raise the quality of all marketing materials, including website and advertising. Original logo here.
Complete identity package for Jan’s city council campaign, including signs, stationery, campaign signs, donation materials and website. We collaborated with the talented folks at Gaia Graphics on this one.
Great nighttime shots on one of my favorite new blogs. I know very little about Singapore, but watching this event intrigued me. The mix of colonial and contemporary architecture is striking.